Testimonials are usually collected from people that have a good existing.

Testimonials are usually collected from people that have a good existing relationship with the business, and will say something positive. A business will often cherry pick great customers or raving fans for testimonials, because they know they'll get a good response. If they receive a bad testimonial, the business will often filter that from their marketing. Have you ever seen a negative testimonial on a business's website? Few companies successfully manage to get a testimonial from a person that wasn't happy with the service they received, and if they do they can simply not show it.

Rosalina D. William

Founder