Digital Marketing

Content marketing is another method of providing information to customers and audiences, but it serves many purposes within the realm of digital marketing. In simple terms, content marketing is the creation of informational, educational, or entertainment materials and distributing them through various online networks.

Above all, content marketing should push the reader to some kind of decision. A CTA, or call to action, is usually found at the end of any piece of content. If the content worked, your reader would ideally do what you ask, whether it’s to click through and send an email or read another article.