We are always looking to collaborate with other local companies, so we were thrilled when we were approached by Boundary Supply to design and help launch their new e-commerce site. Boundary Supply is a Salt Lake-based company that produces and sells technically innovative and sustainable products including apparel, accessories, and most notable, their customizable modular pack systems.
Boundary tasked the Rally team to create a site with a modern, Swiss design feel, with a higher-end user experience than their existing Shopify theme. They were also looking to highlight their modular pack systems, allowing customers to easily bundle compatible accessories. The modular page layout we designed accomplished their desire for a clean and sleek UI with bold visuals, while still being flexible, customizable, and easy to update via a user-friendly CMS.
We wanted to communicate simplicity and timelessness, so we decided that Gotham would give us a solid foundation for the visual design of the site. Inspired by bold architectural lettering, the font lent itself to impactful type layouts without overpowering the product imagery.
C
“Awesome, that looks amazing!”