Overview

our worldwide annual spend on digital advertising surpassing $325 billion, it’s no surprise that different apches to online marketing are becoming available. One of these new approaches is performance or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to it compares to digital marketing. Plus, get insight into the benefits and risks of performance marketing and how itcan affect your company’s long-term success and profitability. Performance marketing is an approach to digitalmarketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead,sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.

Benefits of the Course

What you'll learn